Be Your Own Pro

Brand Content Strategy that enables women to be pros

Be Your Own Pro (2015)
My Role
Lead strategist at Kiss New York Professional 

The brand wanted to reorient their target from professional makeup artists to general consumers without losing the brand imagery of professional quality. 

We translated the brand slogan ‘Be your own pro’ in a more general sense so that it's more inclusive and also carry an empowerment theme whilst exposing the brand in an indirect way. 

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